Geoff Reid is a change agent and restoration consultant with a focus on urgent action related to climate, biodiversity collapse, forest restoration, human health, animal welfare, and the loss of resilience. He recognises the inherent failure and self-serving nature of government agencies and institutions in the absence of adequate accountability or dedication. He has over a decade of experience working on and spearheading campaigns that have mobilised public opinion, influenced policy and placed pressure on the private and public sector to respect our environment. 

Through the power of photography, social media and film making he has achieved several accomplishments, including the establishment of an organisation to protect and restore a rare coastal forest, lobbying for more stringent rules around sediment discharge, coordinating a campaign to expose developers causing harm to the Hauraki gulf and a marine reserve, changing the narrative in NZ about fresh water from technical science jargon to one of values, and stopped illegal hardwood logging in a class 5 jungle reserve in Borneo.