3B - Using data to find opportunity and set strategy (60mins)
Tracks
B
| Tuesday, March 14, 2023 |
| 3:15 PM - 4:15 PM |
| 110B |
Details
Data analytics helps universities to stay competitive and identify opportunities in an increasingly competitive Higher Education market.
The session provides case studies and insights into how Humber College and UC Berkley utilise real-time market analytics to maximise return-on-investment, identify new opportunities and deal with the effects of major events around the world that affect student interest. It also touches on horizon scanning and identifying emerging target countries and subjects.
Andrew Ness, Dean of International at Humber College and Jennie Akune, Director of Global Operations, UC Berkeley discuss their real-world experiences and learnings with Steven Mulligan, CCO of North America for Studyportals.
Learning Objectives:
• Attendees will understand the significance of data analytics for strategy and marketing planning
• Attendees will gain insights into using data to set strategy
• Attendees will be able to develop approaches to finding new opportunities
Target Audience:
PVCs International
Directors International
Directors Marketing & Communication
International marketing & recruitment managers & officers
Directors of Admissions
Marketing and recruitment
Data-led strategy
Target Audience Level:
Intermediate
Presenter(s)
Jennie Akune
Chief Recruitment Officer, Extended Education
UC Berkeley, USA
Using data to find opportunity and set strategy
3:15 PM - 4:15 PMBiography
Jennie has 15 years of experience in the international higher education sector. She currently directs recruitment strategy and initiatives that support enrollments into UC Berkeley's Summer Sessions, Lifelong Learning, Study Abroad and University Extension programs (Extended Education).
Mr Steven Mulligan
Chief Commercial Officer, North America
Studyportals
Using data to find opportunity and set strategy
3:15 PM - 4:15 PMBiography
Mr Andrew Ness
Dean of International
Humber College, Canada
Using data to find opportunity and set strategy
3:15 PM - 4:15 PMBiography
Andrew has spent over 30 years working in post-secondary education as a student recruiter, marketer, admissions professional, enrolment manager, Director and Dean. He has led successful initiatives and projects with institutions in Canada, the US and around the world.
Chairperson
Steven Mulligan
Chief Commercial Officer, North America
Studyportals
