Thursday, March 16, 2023

8:30 AM - 9:00 AM

110B

---

Details

“Diversification” has been a broad, long-time goal for many institutions and only heightened as a result of the various challenges and limitations International Education has faced since 2020. This session will explore diversification opportunities in source market, subject area and mode of delivery, drawing from case studies and surveys from IDP’s own primary research as well as analysis and insights from multiple data sources. As an emerging diversification market for many institutions across the globe, we will also zoom in on Thailand as a source market, sharing key data insights, sentiment and on ground experiences from IDP Thailand’s guidance of thousands of students over many years. Learning Objectives: • Get equipped with the data and insight to drive positive, student-first marketing and recruitment strategies • Understand the varying preferences and motivations of international students and their key drivers of choice. • Understand attitudes to immigration policy, and appetite for different study modes and delivery methods Target Audience: Strategy and planning, Marketing & Recruitment Target Audience Level: Intermediate, Advanced

---

Presenter(s)

---

Chairperson