Thursday, March 16, 2023

9:00 AM - 9:30 AM

110B

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Details

This paper highlights a new model drawn in partnership between the Council of Professors, Malaysia and ICEF GmbH, Germany in building a new landscape of international education that is based on tranches of a “New Academia” for student recruitment. The model is derived from a detailed 15-year annual survey data that was collected from 2007 to 2022, of over 600 student recruitment agents from 62 countries - including those currently working in the Asia-Paciic region. The 15-year annual survey is unique in its frequency, reach, and level of detail - comparing perspectives of agents around the world and gaining fresh insights into how they are adapting and responding to global issues and challenges. Each survey cycle features questions on day-to-day agency operations, recruitment projections, destination attractiveness, student decision factors, and other market trends. The results show that collaborative networks and credibility is shaping international education into a "New Academia" era, which means changing the image, identity, practice, philosophy, role, funding approach, learning model, and the true definition of the internationalization of international academia. This is in line with the rapid changes of globalization, demographic changes and new technological developments. Learning Objectives: · Understand the framework and eco-system of student recruitment. · Understand the differences of the recruitment market segments and world regions. · Learn how recruitment agents adjust their marketing approach for the Asia-Pacific region and how these changed over the past 15 years. · Learn how international education in the Asia-Pacific region has transformed over the past 15 years and how its eco-system has shaped how recruitment practitioners · In particular how Positivity, Diversification, Digitalisation, Shifting Interests, Visa Matters and Agents Operations has changed for practitioners in the Asia-Pacific region how it is unique globally. · Learn how Asia-Pacific recruitment practice changes reflect the moving trends of international education in aspects of student guardianship, employment, credibility, collegiality and other aspects of international education. Target Audience: Recruitment Practitioners, Student Management, Researchers, University Administrators, Student Recruiters, Media. Target Audience Level: Beginner, Intermediate, Advanced

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Presenter(s)

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Chairperson