13B - Recruitment, Engagement, Empowerment: The Journey (60mins)
Tracks
B
| Thursday, March 16, 2023 |
| 11:15 AM - 12:15 PM |
| 110B |
Details
Should one buy oranges at the market, or water and nurture the orange tree? Current recruitment practice is built on the premise that schools are "markets" where transactions with prospective students and parents occur, instead of on the more forward-thinking notion that schools are trees, deeply rooted and with unlimited potential for growth and development. This session invites university representatives on the journey to shift the mindset from focusing on outdated, transactional recruitment models to one in which school empowerment takes center stage. The panel will showcase how new ways of thinking and engaging result in a multiplier effect on outcomes, opening doorways to sustainable and impactful enrollment management practices.
Learning Objectives:
Session participants will:
• Walk away with at least 3 specific recruitment strategies that prioritize school empowerment
• Be prepared to have outcome-based discussions at their institutions that shift the mindset from transactional recruitment to holistic, relational recruitment
• Be sensitized to the concepts of "sustainable counseling" and "sustainable recruitment"
Target Audience:
University enrolment leaders and professionals; recruitment, enrolment, outreach, marketing and communications management.
Target Audience Level:
Intermediate
Presenter(s)
Ms Neha Bahl
Executive Director
IC3 Institute, USA
Recruitment, Engagement, Empowerment: The Journey
11:15 AM - 12:15 PMBiography
Neha has 16+ years of qualitative experience in the education space and has held leadership roles driving overall business strategy and building cross-functional teams. She has closely witnessed the evolving trends in education and career pathways. Her heart lies in service and is passionate about nurturing and shaping future talent.
Mr Matthew Monkhouse
Director Southeast Asia & Eurasia
Macquarie University
Recruitment, Engagement, Empowerment: The Journey
11:15 AM - 12:15 PMBiography
Matt has a well-established career within the higher education sector with significant experience in stakeholder management, global engagement, business development, international relations, student recruitment and international marketing.
Matt’s primary interest and focus encompass market entry strategy, transnational education, stakeholder engagement (with an emphasis on the development of government and institutional partnerships) and strategic marketing.
Previously Director Global Engagement and Business Development with Macquarie International, Matt has taken up the offshore based position of Director Southeast Asia & Eurasia. Matt established the Macquarie University Indonesia office, is Jakarta based, and responsible for leading multiple teams based both on-shore (Australia) and off-shore.
Mr Eric Lo
Head of Student Recruitment and Outreach
The Hong Kong University of Science & Technology
Recruitment, Engagement, Empowerment: The Journey
11:15 AM - 12:15 PMBiography
Eric has been working in the higher education sector for over 15 years. His experiences cover undergraduate student recruitment and admissions, student development, study abroad programmes, international relations and executive training.
Chairperson
Neha Bahl
Executive Director
IC3 Institute, USA
